TricorBraun Flex Featured in Packaging Technology Today on the Future of Flexible Packaging

Woodinville, Wash. June 22, 2026 TricorBraun Flex was recently featured in Packaging Technology Today, exploring how flexible packaging is evolving beyond sustainability alone and becoming a strategic tool for brands seeking performance, convenience, efficiency, and differentiation.

In the article, Bill Walters, Vice President of Flexible Packaging at TricorBraun Flex, discusses how brands are balancing sustainability goals with practical business needs, including product protection, operational efficiencies, supply chain optimization, and consumer convenience. As packaging requirements continue to evolve, flexible packaging is increasingly being viewed as a solution that delivers benefits across the entire product lifecycle.

The article highlights several key trends shaping the future of flexible packaging, including advancements in recyclability, lightweighting, refill systems, and material innovation. While sustainability remains an important driver, brands are also focused on reducing transportation costs, improving warehouse efficiency, and creating packaging formats that better align with consumer lifestyles.

Walters notes that flexible packaging is no longer a one-size-fits-all solution. New technologies and material developments are enabling brands to choose packaging structures tailored to their specific performance, sustainability, and marketing objectives. From recycle-ready and post-consumer recycled (PCR) options to refillable formats and digitally printed packaging, brands have more flexibility than ever before to meet changing market demands.

The feature also reinforces the importance of taking a holistic approach to packaging decisions. Rather than focusing on a single sustainability claim, brands are evaluating how packaging impacts transportation, storage, product protection, consumer experience, and overall environmental performance.

Looking ahead, TricorBraun Flex expects continued innovation in material science, recyclability, and package design. As regulations evolve and consumer expectations continue to shift, flexible packaging will play an increasingly important role in helping brands achieve both business and sustainability goals.

Read the full article here: The New Shape of Flexible Packaging - Packaging Technology Today

TricorBraun Flex is a leading provider of flexible packaging solutions, including an ongoing commitment to sustainable solutions. With our PolyRecycle™ and Biotre® product lines, we are dedicated to reducing environmental impact while delivering cutting-edge technology and design. With a commitment to innovation, TricorBraun Flex partners with businesses to create flexible packaging that meets the needs of modern consumers.

*This product may not be recyclable in your area. Additional components, product application, or other attributes may change the final recyclability of the package.

Contact:

Whitney Smyth: 425-686-1383
Whitney.Smyth@tricorbraunflex.com