The Benefits of Stand-up Pouch Packaging

When it comes to packaging, getting it done right the first time is essential. Ineffective packaging wastes money for both the business and the customers. Not only could it fail to draw consumers’ attention, but faulty packaging can even lead to product spoilage. For that reason, it’s best to keep on top of new packing trends and customer interests.

One of the newest trends in packaging is applying stand-up pouches across a broader range of markets. The benefits of stand-up pouch packaging are many, so it’s no surprise that businesses of all types and sizes are taking advantage of this amazing packaging option.

One of the first perks of this type of packaging is marketability. The broadsides provide for better branding opportunities. If other companies are using more traditional packaging for a product, utilizing a grab bag like a stand-up pouch can make a product seem more accessible.

Stand-up pouches are also easy to merchandise in a variety of ways, such as impulse areas, stands, and hooks, as well as traditional shelves. The flexibility and perfect seal ensure that goods can arrive safely and last on the shelf longer, making products in these pouches easier to merchandise year after year.

Of all the benefits of stand-up pouch packaging, most businesses are keenest to understand customer reception. It is not a surprise to anyone that customers will reject quality products when there are others with perks to their packaging. Stand-up pouches check all the boxes on positive customer reviews. These packages are highly convenient.

The flexible shape makes them easy to grab, bag up, and store at home. Most varieties also feature a resealable bag, saving the customer money by making the original package reusable. In addition to the convenience factor, the more discerning customer will also appreciate the green benefits. These packages use fewer resources and energy to make, take up much less room in a landfill since they lay flat, and can also make use of bio-degradable material.

In addition to being a greener option, the reduced carbon impact also means lower costs. Stand-up pouches are cheaper to produce, despite their durability and usefulness. They also are inexpensive to ship, as a large quantity of bags can fit into a box. Furthermore, these packages never get damaged in transit, and their similarity to pillow packs can help protect products making their way to stores.

If your business needs quality packaging, look no further than TricorBraun Flex. We offer stand-up pouches wholesale in a variety of styles, materials, colors, and designs. We have a long history of providing affordable packaging solutions for all types of businesses. We specialize in flexible packaging and can help you find the perfect container to maximize your product’s effectiveness on the shelf.