Digital Printed Packaging: A Multi-Functional Solution

By Bridget Howley

Digitally printed packaging can be the perfect solution for roasters that need flexibility and efficiency, while also having the ability to create beautifully printed designs for their coffee bags.

What is digital printing doing for the packaging world? For the consumer, digital printing has snuck onto the front of their favourite coffee bags without notice, making a notable impact on flexible packaging over the last few years. Prior to the introduction of digital printing, coffee roasters who wanted custom printed bags had to decide between rotogravure or flexographic printing options. Both printing systems require investment in printing plates of between USD $200 and $1000 per colour, and minimum print quantities of 20,000 bags for a typical 12oz to 16oz bag.